Sports sponsorship

Kevin Harvick celebrates after winning the NASCAR Cup Series auto race Sunday, May 17, 2020, in Darlington, S.C. (AP Photo/Brynn Anderson)
AP Newsroom
May 17, 2020 - 8:38 pm
DARLINGTON, S.C. (AP) — This was a 400-mile drive unlike any other in modern day NASCAR. The grandstands were completely empty. There wasn’t a single tailgate inside the track. Everyone wore face coverings — some with the team logos, others opting for plain disposable medical masks. It was nothing...
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Second base sits in its place in an otherwise empty ballpark where grounds crew members continue to keep the Seattle Mariners' field in playing shape as the ballpark goes into its seventh week without baseball played because of the coronavirus outbreak Monday, May 11, 2020, in Seattle. A person familiar with the decision tells The Associated Press that Major League Baseball owners have given the go-ahead to making a proposal to the players' union that could lead to the coronavirus-delayed season starting around the Fourth of July weekend in ballparks without fans. (AP Photo/Elaine Thompson)
May 16, 2020 - 6:52 pm
NEW YORK (AP) — Major League Baseball told players their prorated salaries would contribute to an average loss of $640,000 for each game over an 82-game season in empty ballparks, according to a presentation from the commissioner’s office to the union that was obtained by The Associated Press...
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FILE - In this July 10, 2016, file photo, Simone Biles competes on the balance beam during the women's U.S. Olympic gymnastics trials in San Jose, Calif. At least 70 percent of U.S. Olympic sports organizations have applied for government loans in the coronavirus pandemic, underscoring the frailties within the world’s most dominant Olympic sports system. (AP Photo/Gregory Bull, File)
May 08, 2020 - 12:09 pm
DENVER (AP) — At least 70 percent of U.S. Olympic sports organizations have applied for government funds during the coronavirus pandemic, a stark financial reality that underscores the frailties within the world’s most dominant Olympic sports system. The Associated Press surveyed 44 of the country'...
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FILE - In this March 3, 2020, file photo, the New National Stadium, a venue for the opening and closing ceremonies at the Tokyo 2020 Olympics, is seen from Shibuya Sky observation deck in Tokyo. The Tokyo Olympics were postponed a month ago. But there are still more questions than answers about the new opening on July 23, 2021 and what form those games will take.(AP Photo/Jae C. Hong, File)
April 27, 2020 - 1:35 am
TOKYO (AP) — The Tokyo Olympics were postponed a month ago. But there are still more questions than answers about the new opening on July 23, 2021, and what form those games will take. In the face of the coronavirus pandemic, will the Olympics really start in 15 months? If so, in what form? With...
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FILE - In this March 14, 2012, file photo, a player runs across the NCAA logo during practice in Pittsburgh. The NCAA is moving closer to permitting Division I college athletes to earn money from endorsements and sponsorship deals they can strike on their own. Recommendations for changes to NCAA rules that would permit athletes to earn money for their names, images and likeness are being reviewed by college sports administrators this week before being sent to the association's Board of Governors. (AP Photo/Keith Srakocic, File)
April 23, 2020 - 4:19 pm
The NCAA is moving closer to allowing Division I athletes to earn money from endorsements and sponsorship deals they can strike on their own as early as next year. Recommended rule changes that would clear the way for athletes to earn money from their names, images and likeness are being reviewed...
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FILE - In this Feb. 13, 2020, file photo, William Byron celebrates after winning the second of the two NASCAR Daytona 500 qualifying auto races at Daytona International Speedway in Daytona Beach, Fla. Byron won his second consecutive NASCAR virtual race Sunday, April 19, 2020, by holding off Timmy Hill — the driver who moved him out of the way to win an earlier iRacing event — in a race finally low on dramatics. (AP Photo/Terry Renna, File)
April 19, 2020 - 4:46 pm
CHARLOTTE, N.C. (AP) — Nobody did anything to get fired or lose a sponsor in this week's edition of NASCAR virtual racing. William Byron won his second consecutive NASCAR virtual race on Sunday by holding off Timmy Hill — the driver who moved him out of the way to win an earlier iRacing event — in...
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FILE - In this Oct. 18, 2019, file photo, Kyle Larson sits in his car before the final practice for a NASCAR Cup Series auto race at Kansas Speedway in Kansas City, Kan. Kyle Larson was fired Tuesday, April 14, 2020, by Chip Ganassi Racing, a day after nearly every one of his sponsors dropped the star driver for using a racial slur during a live stream of a virtual race. Larson, in his seventh Cup season with Ganassi and considered the top free agent in NASCAR mere weeks ago, is now stunningly out of a job in what could ultimately be an eight-figure blunder by the star. (AP Photo/Colin E. Braley, File)
April 14, 2020 - 3:52 pm
CHARLOTTE, N.C. (AP) — As sponsor after sponsor dropped Kyle Larson after he used a racial slur during a live-streamed virtual race, his NASCAR team owner was backed into a corner. Chip Ganassi could let McDonald's and Credit One Bank and Chevrolet pull their funding and bankrupt his team or he...
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Philadelphia Phillies' Bryce Harper rounds first base after his two-run home run during the first inning of a spring training baseball game against the Pittsburgh Pirates, Wednesday, March 4, 2020, in Clearwater, Fla. (AP Photo/Carlos Osorio)
April 03, 2020 - 9:44 pm
The Latest on the effects of the coronavirus outbreak on sports around the world: The NCAA says hearings and oral arguments in infractions cases have been suspended through May 31 amid the coronavirus pandemic. The NCAA announced the move in a statement on its website Friday. It applies to cases...
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U.S. forward Megan Rapinoe celebrates after scoring against Canada during the second half of a CONCACAF women's Olympic qualifying soccer match Sunday, Feb. 9, 2020, in Carson, Calif. The U.S. won 3-0. (AP Photo/Chris Carlson)
March 29, 2020 - 1:12 pm
Visa has told its global roster of Olympic and Paralympic hopefuls their sponsorships will be extended into 2021 after the Tokyo Games were postponed, providing some financial certainty amid the disruption caused by the coronavirus pandemic. The credit card giant's Team Visa scheme features 96...
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FILE - In this March 20, 2020, file photo, Tokyo 2020 Olympics chief Yoshiro Mori carries the Olympic flame during the Flame Arrival Ceremony at Japan Air Self-Defense Force Matsushima Base in Higashimatsushima in Miyagi Prefecture, north of Tokyo. Tokyo Olympic organizers seem to be leaning away from starting the rescheduled games in the spring of 2021. More and more the signs point toward the summer of 2021. Organizing committee President Mori suggested there would be no major change from 2020. (AP Photo/Eugene Hoshiko, File)
March 29, 2020 - 2:51 am
TOKYO (AP) — Tokyo Olympic organizers seem to be leaning away from starting the rescheduled games in the spring of 2021. More and more the signs point toward the summer of 2021. Organizing committee President Yoshiro Mori suggested there would be no major change from 2020. “The games are meant to...
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