Advertising and marketing industry

FILE - In this Wednesday, Dec. 13, 2017 file photo, Sir Martin Sorrell, CEO of WPP, visits the New York Stock Exchange in New York. Martin Sorrell is stepping down as chief executive of WPP, the world's largest advertising agency, following allegations of personal misconduct. Sorrell, who led WPP for the past 33 years, had been accused of misuse of company assets. He resigned in the evening of Saturday, April 14, 2018 after the investigation concluded. (AP Photo/Mark Lennihan, file)
April 15, 2018 - 7:56 am
LONDON (AP) — Martin Sorrell is stepping down as chief executive of WPP, the world's largest advertising agency, following allegations of personal misconduct. Sorrell, who built WPP into a global brand during his 33 years at the helm, had been accused of misusing company assets. He has denied any...
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Facebook CEO Mark Zuckerberg testifies before a joint hearing of the Commerce and Judiciary Committees on Capitol Hill in Washington, Tuesday, April 10, 2018, about the use of Facebook data to target American voters in the 2016 election. (AP Photo/Andrew Harnik)
April 10, 2018 - 11:56 pm
WASHINGTON (AP) — The Latest on Facebook's privacy scandal and Mark Zuckerberg's congressional testimony (all times local): 8:20 p.m. Discussion forum company Reddit issued its transparency report for 2017 during Facebook CEO Mark Zuckerberg's Senate appearance, saying it had found and banned 944...
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FILE - In this Wednesday, July 20, 2016, file photo, conservative political commentator Laura Ingraham speaks during the third day of the Republican National Convention in Cleveland. Ingraham returned to Fox News Channel, Monday, April 9, 2018, with a passionate speech about what she called "Stalinist" liberal bullies attempting to stifle the free speech of conservatives. Several advertisers have dropped her program after she tweeted about a Parkland, Florida school shooting survivor supposedly whining about colleges he didn't get accepted into. (AP Photo/Mark J. Terrill, File)
April 09, 2018 - 11:36 pm
NEW YORK (AP) — Fox News Channel's Laura Ingraham returned to work with defiance Monday, denouncing a "Stalinist" effort by liberals to stifle the free speech of conservatives and promising to make fighting it her new cause. She made no mention of the advertisers who had abandoned her own program...
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FILE - This Jan. 17, 2017, file photo shows a Facebook logo being displayed in a start-up companies gathering at Paris' Station F, in Paris. Facebook is taking baby steps for now to address the latest privacy scandal after news broke Friday, March 16, 2018, that Cambridge Analytica may have used data improperly obtained from roughly 50 million Facebook users to try to sway elections. (AP Photo/Thibault Camus, File)
March 22, 2018 - 7:04 pm
NEW YORK (AP) — Wondering why Facebook seems to be taking baby steps to address the biggest scandal in its history? Stronger safeguards on user data might damage Facebook's core business of using what it knows about you to sell ads that target your interests. Facebook is proposing only narrow...
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FILE - In this Oct. 29, 2017 file photo, demonstrators hold placards reading "Sexism, that is not my gender" and "125 women killed in 2016", right, during a demonstration against sexual abuse and harassment across the country under the #MeToo movement, in Marseille, southern France. Perhaps no country has had more complex reaction to #MeToo than France - long identified as a haven for romance. The government is preparing new legislation on sexual violence and harassment, and some lawmakers want to impose fines for sexist catcalls. Yet despite sexual misconduct allegations against several prominent men, they haven't lost their jobs or reputations. Meanwhile, French feminists ranks have experienced divisions. (AP Photo/Claude Paris, File)
March 06, 2018 - 1:16 pm
PARIS (AP) — Leading French advertisers and the country's broadcast watchdog launched a nationwide plan Tuesday to fight sexist stereotypes in ads — from half-naked women selling vacuum cleaners to violent video games marketed to boys. France is seeing an upsurge in such moves in favor of women's...
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February 22, 2018 - 8:40 pm
NEW YORK (AP) — A judge gave the green light Thursday to a Minnesota company that wants to put advertising in vehicles driven for companies like Uber and Lyft in New York City. U.S. District Judge Ronnie Abrams released her written ruling in the First Amendment case brought by a company that was...
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This photo provided by PepsiCo shows Peter Dinklage in a scene from the company's Doritos Blaze Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (PepsiCo via AP)
February 05, 2018 - 12:28 am
NEW YORK (AP) — This year's Super Bowl ads ran the gamut from tame humor to ... tame messages about social causes. After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humor and sexual...
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This photo provided by Hyundai shows a scene from the company's Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (Hyundai via AP)
February 04, 2018 - 11:14 pm
NEW YORK (AP) — The Latest on the ads of the 2018 Super Bowl (all times Eastern Time): 10:45 p.m. The Giants won the Super Bowl. Not really, but Eli Manning and Odell Beckham Jr. stole the show with an NFL ad in which the two perform the choreography from the movie "Dirty Dancing" — complete with...
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This photo provided by PepsiCo shows Peter Dinklage in a scene from the company's Doritos Blaze Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (PepsiCo via AP)
February 02, 2018 - 3:03 pm
NEW YORK (AP) — Peyton Manning takes a family to Universal Parks & Resorts. Chris Pratt works out to get in shape to tout Michelob Ultra. Bill Hader takes a break on set to snack on some Pringles. This year's Super Bowl advertisers are minding their manners. They're trying hard to steer clear...
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This photo provided by Pringles shows a scene from a Pringles Super Bowl spot, featuring actors Bill Hader, left, and Sky Elobar. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (Rob Kalmbach/Pringles via AP)
January 29, 2018 - 11:11 pm
NEW YORK (AP) — After a year of political and cultural upheaval, Super Bowl advertisers appear to be pulling back from themes of unity in favor of in-game stunts and ads that aim for the heart — and in some cases even lower. The stakes are high since a 30-second spot costs more than $5 million for...
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